Since October is breast cancer awareness month, I thought I would write about Vera Bradley’s effort for this great cause.
Like I mentioned in my last post, The Vera Bradley Foundation for Breast Cancer started when the Vera Bradley co-founders, Barbara Bradley Baekgaard and Patricia R. Miller, lost one of their close friends to her battle with breast cancer. Since 1998 the women have had one mission for the Foundation: “To save lives and to put an end to the disease that took their friend and so many more.”
To continue this mission, Vera Bradley will be hosting “Tickled Pink Day” on Oct. 8 at participating retailers nationwide. During this daylong event, 25 percent of the proceeds from any Vera Bradley purchase will go to the Foundation for its research efforts.
Girls’ Night Out
Vera Bradley will also host the 8th Annual Tickled Pink Girls’ Night Out this month at its distribution center in Fort Wayne, Indiana. During this event more than 500 women, wearing everything pink, will come together for a night of food, music, laughter and hope. The distribution center will be transformed into a “pink garden theme” for the night. In 2009, this event raised $54 thousand for the Foundation.
If you can’t make it to this event, Vera Bradley has several other ways for anyone to get involved with fundraising to help fund breast cancer research. Here are some options:
- Turn the Town Pink– This campaign transforms cities near Fort Wayne, Indiana when members of the Foundation hand pink ribbons on trees to raise awareness for breast cancer. In 2010, this campaign raised over $40,000 for breast cancer research.
- Vera Bradley Women’s Golf & Tennis Classic Tournament
- Spreading Hope (Host your own event)- This option allows a person or a group to host an event that will donate its proceeds to the Foundation.
- Buying the Colors That Give Back– Each season when Vera Bradley debuts its new colors, one pattern is dedicated to have a portion of the proceeds go specifically to the Foundation. To date, the breast cancer awareness patterns have raised over $3 million. When you buy one of the special patterns, you know you’re getting a great product and supporting an even better cause.
As I mentioned before, the new winter ’11 patterns debuted two weeks ago. The new pattern for the Foundation is called Tea Garden. As a special, Vera Bradley created the “Hope Watch,” an adorable silver and pink leather watch that would compliment any girls’ outfit. The amazing part about this watch is that 100 percent of the proceeds will go towards breast cancer research. This would be the perfect gift to give someone who has had or has a friend or family member fighting breast cancer, or as a personal gift to remember how short and sweet life can be.
Vera Bradley also partners with different organizations to help increase sales to the Foundation. For instance, two Panera locations in Fort Wayne, Indiana donate 10 percent of the proceeds from the pink ribbon bagels to the Foundation.
What is your favorite breast cancer awareness pattern? Would you be more inclined to buy this pattern because of the cause it supports?